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Professional Experience

SUMMARY

A professional in communications with experience in the media, online media industry, digital marketing, social media, websites, account management and media relations, focusing on digital, social and content website. My main achievements: generated media coverage in the UK (BBC Radio Merseyside and BayTV Liverpool) and Master of Science in Digital Marketing – with Distinction (LJMU).

KEY SKILLS

Website Management, Social Media Management, Digital Marketing, Digital Journalism, UX Consultant, Customer Service; and Teamwork, communication and negotiation.

Substance Rehabilitation
Digital Marketing Manager
January 2019 – Present
·Created, developed, implemented and managed the digital marketing strategy and campaigns  to promote the company and its services.
·Increased brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
·Developed and implemented the social media strategy to increase engagement and followers on Facebook, Twitter and Instagram; and drive traffic to the website.
·Contacted and reach influencers on social media channels to promote our brand.
·Used Google Analytics to improve reach and engagement, and other analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and online paid advertising.
·Managed, improved and updated the company’s website (WordPress).
·Ensuring SEO keywords are implemented within the website.
·Improved organic search: listing the company on Google Business, Bing and online directories.
·Created and developed new websites for the company’s services (WordPress)
·Manage a team of  a social media executive, freelancers such as SEO specialist and content writers (blogs, articles and press releases).
·Developed and implemented email marketing campaigns using MailChimp.
·Managed the online digital marketing budget.
·Created, developed, implemented and managed PPC campaigns (Google Adwords and Bing Ads).
·Created and managed Facebook ads.
·Keep up to date with the latest technology and digital marketing trends.
·Benchmarking and research.
·Used of key tools such as MailChimp, Hootsuite, Canva, Powtoon.

Steepd Vape Co (Alectrofag)
Digital Marketing Executive
March 2019 – Present
·Created and implemented the digital marketing strategy and campaignsto promote the company and its services in South America and Spain.
·Contacted and reach influencers in YouTube, Instagram and Facebook groups to promote our products in South America and Spain.
·Created a new Facebook and Instagram channels for the South American and Spanish market.
·Research and contacted potential clients (companies in South America).             

Alectrofag
Digital Marketing Executive
December 2018
·Created and implemented the digital marketing strategy and campaignsto promote the company and its services.
·Improved SEO, content of the online directories, such as Google my business.
·Managed and updated social media channels (Facebook, Twitter) for the main company.
·Managed competitions on social media channels.
·Use of social media analytics to improve the social media strategy of the main brand and six shops.

Procore Solutions
Digital Marketing Executive
April 2017 - June 2018
·Created, developed, implemented and managed the digital marketing strategy to aid the business in the key areas of candidate attraction and retention, client marketing and brand building.
·Developed the social media strategy.
·Managed all social media channels: Facebook, Twitter, Instagram, YouTube and LinkedIn. Producing, promoting and scheduling content to increase engagement and followers; and drive traffic to the website.
·Created the company’s YouTube channel.
·Created the company’s mobile app.
·Managed and updated the company’s website.
·Ensuring SEO keywords are implemented within the website.
·Improved organic search: listing the company on Google Business, Bing and online directories.
·Managed and updated Job Boards such as Indeed, TotalJobs, Jobsite, etc.
·Contacted the Job Center and created and managed the company’s Universal Jobmatch page.
·Created and managed the company’s blog page (WordPress).
·Developed email marketing campaigns using MailChimp.
·Benchmarking and research
·Generated online marketing material
·Used Google Analytics to improve reach and engagement.
·Used of key tools such as MailChimp, Hootsuite, Canva, Powtoon.
·Managed the CRM system.
·Administrative jobs, for example dressing CV’s

Just Bella
Digital Marketing Intern
November 2015 - January 2016
·Developed and implemented the digital marketing campaign (email marketing, usability of website, social media), increased brand awareness, and guaranteed customer engagement.
·Better understanding on data analytics and key tools such as MailChimp and Hootsuite.

The Contact Company
River Island Customer Service Agent
May 2015 - November 2015
·Answered customer enquiries and handled complaints, gave information and helped to solve problems, gave refunds.

Freelance for redesign of websites
Consultant (user experience) – Securintec
March 2015 – August 2015
·Analyzed and made the report of the website (usability) to improve its performance.

Liverpool John Moores University (LJMU)
Digital Marketing Campaign Developer
March 2015 - June 2015
·Developed and implemented the digital marketing campaign (email marketing, usability of website, social media, banner advertising) with the objective to increase the number of prospective students (also raise brand awareness), who have attended the LJMU’s Undergraduate Open Day on June, as well as subsequent dates in October and November.
·Better understanding on data analytics and key tools such as Google Analytics.

LILA* (Liverpool)
Web content assistant
December 2014 – February  2015
·Developed, managed, updated and edited various content for the new LILA website.
·Re-wrote and improved the content for the new website (SEO content).

International Beatleweek 2014 – The Cavern Club (Liverpool)
Press Manager of the Peruvian band “UN DIA EN LA VIDA”
June 2014 – August 2014
·Wrote, distributed interesting and effective press releases to targeted media
·Arranged and organized interviews and performances for the media.
·Handled enquiries from the press or other media contacts representatives.
·Developed media contacts and monitored media coverage.
·Generated media coverage in the UK: my main achievement was that Peruvian band have played a live performance and gave an interview on BBC Radio Merseyside and Bay TV Liverpool, even when they are not famous in the UK.
·Publicised the Peruvian concerts and information about the band. This information appeared in the list of events of the main media (websites Liverpool Echo, Wirral Globe).
·Updated and responsible for social media activity (Facebook).
·Handled and coordinated all matters relating to the event with the Press Officer and Office Manager of the Cavern Club.
·Made coverage (pictures and videos) of the concerts in Liverpool.
·Sold CDs of the Peruvian band during concerts in Liverpool.
·Managed the PR aspect of a potential crisis situation.

nVision Global Technology Solutions (Ellesmere Port)
Spanish Customer Service Representative
February 2014
·Assisted the customers and carriers with questions and issues. Maintained customer relationships and ensured quality freight invoice processing using the online application of the company.

Shop Direct Group (Speke, Liverpool)
Delivery Co-ordinator
May 2013 – July 2013
·Prompted, monitored and reported on all process stages involved in the delivery all assets for online and offline publications.
·Reported both adherence and non-adherence of agreed scheduled stages and dates to the delivery manager.
·Helped with the timely delivery of all assets for online and offline publications.
·Worked closely with other members of the Planning, Scheduling and Delivery team.

Freelance for redesign of websites
Consultant (user experience) – Telefonica
March 2013 – September 2013
·Analyzed and made the report of the websites (usability) to improve the performance of services (Telefonica’s customers, for example DHL, banks).

Oasys Soft S.L. (EBD – Barcelona, Spain)
Consultant, Webmaster, Web Content Manager
March 2009 – June 2012
·Developed, managed, updated and edited various content on web pages.
·Correction of style and texts.
·Developed manuals backoffice of websites for customers.
·Developed proposals and research for the development of websites.
·Documents translation from English to Spanish.
·Made coordination work with the area of marketing, graphic design and systems.

Instituto San Ignacio de Loyola (ISIL)
Webmaster, Web Content  Manager and Social Media Manager (General Editor)
September 2008 – February 2009
·Developed, managed, updated and edited all content on the website of the Institute San Ignacio de Loyola.
·Launched and developed company’s first Facebook page, focused on the needs of students and attract potential new students (a communication space between the company and students). Continuously monitored all comments and answered the questions of people.
·Correction of style and texts in the area of marketing.
·Coordinated and led with ISIL communications agency, the coverage of various events related to it.
·Made coverage (news, photographs) of the events of ISIL.

Terra Networks Peru S.A.
Analyst, Digital Journalist, Web Content Manager and Community Manager
January 2003 – June 2008
·Developed, managed and edited content (news, sports, woman, beauty, entertainment, horoscopes) of the wireless business (paid services that run on mobile: wap y datamovil (SMS). In addition, I supervised the editing of videos (models and movies) for mobile format (paid service).
·Directed and edited various journalistic content (notes, videos and photos) of the Terra website (tourism, models, music, house, cars, news, sports, entertainment, women and culture), increasing its audience and ensuring the quality of the notes in writing, spelling and pictures, keeping the editorial line of the website.
·Published news stories in Terra before they appear in other media.
·Supervised the contents of users and communities of fotolog and blog, increasing its audience. Also implemented a celebrity bloggers space.
·Launched, monitored and developed company’s blogs and fotologs on different topics focused on different audiences, increasing the number of users, sponsors and web traffic.
·Implemented and managed advertising and major sponsorships for Terra. Among these i can mention: travel agencies, Marriott Hotel.
·I got awards for travel, plane tickets and dinners at restaurants that were given to the users.
·Coordinated and implemented agreements with magazines and institutions providing journalistic content.

Telefonica Data Peru
Management Analyst of Organization and Methods
January – August 2002
·Developed and organized several projects to establish a new planning structure and optimize the functions of various internal business areas. These areas had a better interaction between them.

Telefonica Sistemas Peru
Administrative
August 1999 –  December 2001
·Researched, coordinated and implemented educational and health projects in Peru (hospitals, internet in churches, distance education in the community ashaninka and Educared: internet in public schools).
·I made an agreement with the Ministery of Education for educational content in the community ashaninka (an Amazonian community).
·Coordinated and helped with logistics for these projects.
·Managed budgets for these projects.

Telefonica Ingenieria de Sistemas
Secretary Receptionist
January – April 1997
·Performed work as a secretary and assistant general manager.
·Managed the reception area and customer service.

Pontificia Universidad Catolica del Peru
Pollster
August – December 1995
·Responsible for collect and delivery surveys about performance of teachers.

Education

2014 – 2016 Liverpool John Moores University (LJMU)
MSc Digital Marketing
·This course is focused on: SEO, CRM, analytics, adwords, content marketing, email marketing, blogs, websites, user generated content, social media, social media marketing, the customer journey and campaign management.

2015 University of Liverpool
Digital Marketing
·This course was focused on: websites, branding and integrated marketing communications (IMC), understanding consumers, traditional vs. contemporary channels, email marketing, referral marketing, mobile marketing, messaging and media, social media, SEO and integrated campaign planning.

2007 Pontificia Universidad Catolica del Peru
Bachelor degree of Science and Communication Arts with specializing in Audiovisual Communication
·This Bachelor degree has been recognised as equal to a British Bachelor degree by UK NARIC (2012).

1997 – 2002 Pontificia Universidad Catolica del Peru
Bachelor of Science and Communication Arts

1994-1996 Pontificia Universidad Catolica del Peru
General Studies Sciences and Humanities   

Languages

English: Advanced.
·Cambridge ESOL Entry Level Certificate in ESOL International (Entry 3) Level B1 (2012)
·Business English training course. Level B1. (Best English Language Training – Liverpool 2012).
·General English Courses. Level B2. (Best English Language Training – Liverpool 2012 – 2013).
·General English Courses. Level B1. (Petal English School – Liverpool 2012).
·ESOL – Skills for Life Level 1-2 Courses. (Wirral Metropolitan College – 2013-2014).
·ESOL – Skills for Life Level 2 Courses. (Hugh Baird College– 2014).
·General English Courses. Level C1. (Best English Language Training – Liverpool 2014).
·Functional Skills qualification in English at Level 2 (2014).
·Functional Skills qualification in Mathematics at Level 1 (2014).
·Functional Skills qualification in Information and Communication Technology (ICT) at Level 1 (2014)

Catalan: Basic
Spanish: Native

Computer Knowledge

·Mastery of MS Office Professional (Excel, Word, Power Point) and Internet Explorer and Outlook Express.
·Operating Systems: Ability to work with several operating systems, including Windows and Mac OSX.

Interests

 ·I enjoy reading articles online on a regular basis to keep up-to-date with digital marketing trends.
 ·Going to the gym, reading, shopping, travelling to different countries, and going out with friends.

References

·References available on request.